Simi is a New York-based interaction designer and creative technologist passionate about influencing people through storytelling and creating emotional engagements with her audience.

She holds an MS in Integrated Digital Media from New York University and a BA in Advertising from Soochow University. Currently, she works as an interaction designer and software developer at Mira, where she is developing a hyper-realistic experiential metaverse that bridges reality with virtual worlds.

Since 2017, she has been deeply engaged in the spatial computing industry, driven by her belief in the potential of immersive digital media to not only serve as a powerful tool but also to bring joy to people. Specializing in real-time gaming experiences, she excels in translating ideas into production using Unreal Engine and other creative tools.